THE BLOG

A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.

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We hear it time and time again. “I don’t need a website. I’m booked out without one!” “We’re already so busy. We don’t need to be on social media.” “I’ll be in touch when things get quiet!” Hard truth bomb for you… that’s not really how marketing works! Which is why we’re here to tell […]

Why You Should Still Invest In Marketing Even When You’re ‘Booked Out’

March 11, 2022

Are you in #strugglestreet when it comes to forward planning your social media content? Do you want to get organised and avoid the dreaded creativity struggle? Well, we’ve done the hard work and created a FREE Social Planner Pack available for download, including a 7-Day Schedule Planner and a 30-Day Content Planner. Get your hands on […]

June 29, 2020

HOW TO CREATE A SOCIAL MEDIA CONTENT CALENDAR

Any Pinterest fans out there? Then, you’d know how much of a game-changer it is for business. It’s honestly one of the best tools you can use if you’re serious about driving traffic back to your website. It’s funny because I’m not actually active on the platform just yet. I’ve only just realised how powerful it truly […]

HOW TO USE THE NEW PLANOLY PINTEREST UPLOADER FEATURE

March 1, 2020

It’s time to end some of the confusion between successful social media and social media that is a waste of time. A number of ‘interesting’ social media managers have been come onto my radar of late. I use the term ‘interesting’ because I’m talking about those social media managers that are offering up their services […]

December 3, 2019

HOW TO IDENTIFY A GOOD SOCIAL MEDIA MANAGER FROM A BAD ONE

Are you struggling to connect with your target audience via social media? If you are like most business owners or entrepreneurs, locating your ideal customer online is often a large challenge. In fact, “How do I know where to look for my ideal customer on social media?” is a question I get asked all the […]

HOW TO FIND AND CONNECT WITH YOUR IDEAL CUSTOMER ON SOCIAL MEDIA

October 21, 2019

Though you may “have” an IG or FB page, it is essentially rented space. Sorry to burst your bubble, but your handles don’t actually belong to you!This means you have no control over what happens in the future…you know…if Mark Zuckerberg decided to shut up shop or move people to another unknown platform!So, if you […]

October 7, 2019

HOW TO GROW YOUR EMAIL LIST USING A LEAD MAGNET

“Should I or should I not schedule my social media content?” is one of the top questions we get asked here at Paragon Collective. And I completely understand why! My simple answer to this is YES, YOU SHOULD! Batching your content is something that can make your life a hell of a lot easier. Well, because […]

HOW TO BATCH YOUR SOCIAL MEDIA CONTENT

September 23, 2019

That’s it! I’ve had enough! A few weeks ago, I tossed the word *ENGAGEMENT* in the bin! Warning – rant ahead. Yes, I know – I’ve written about engagement on this blog before, and how incredibly important it is in building a loyal following. Because it is! However, the internet and social media, like anything […]

August 26, 2019

WHY I’M DONE WITH THE WORD ENGAGEMENT

I’m going to tell you a secret about those people who just seem to have it all figured out. They get a good night of quality sleep every single night. It’s true! People who get enough sleep are successful, focused and happy. Now, I don’t think I’m unsuccessful by any stretch of the imagination, but […]

HOW TO SET YOURSELF UP FOR SLEEP AND SUCCESS

August 12, 2019

I’ve lost count of how many times i’ve had this conversation with people. As the founder and face of Paragon Collective, much of my time has been spent explaining to my clients and consults that my services go far beyond just curating a pretty Instagram feed. While other agencies offer what I would call the […]

June 10, 2019

THE IMPORTANCE OF STRATEGY AND KNOWING YOUR BRAND