A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.
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We’re going back to basics today because we want to talk about something that’s pretty important to grasp if you want to be successful when using social media for your business. Whilst content is king and video is the way of the future, all of this can’t exist without the content pillars.
We hear it time and time again. “I don’t need a website. I’m booked out without one!” “We’re already so busy. We don’t need to be on social media.” “I’ll be in touch when things get quiet!” Hard truth bomb for you… that’s not really how marketing works! Which is why we’re here to tell […]
Are you in #strugglestreet when it comes to forward planning your social media content? Do you want to get organised and avoid the dreaded creativity struggle? Well, we’ve done the hard work and created a FREE Social Planner Pack available for download, including a 7-Day Schedule Planner and a 30-Day Content Planner. Get your hands on […]
Any Pinterest fans out there? Then, you’d know how much of a game-changer it is for business. It’s honestly one of the best tools you can use if you’re serious about driving traffic back to your website. It’s funny because I’m not actually active on the platform just yet. I’ve only just realised how powerful it truly […]
It’s time to end some of the confusion between successful social media and social media that is a waste of time. A number of ‘interesting’ social media managers have been come onto my radar of late. I use the term ‘interesting’ because I’m talking about those social media managers that are offering up their services […]
Are you struggling to connect with your target audience via social media? If you are like most business owners or entrepreneurs, locating your ideal customer online is often a large challenge. In fact, “How do I know where to look for my ideal customer on social media?” is a question I get asked all the […]
Though you may “have” an IG or FB page, it is essentially rented space. Sorry to burst your bubble, but your handles don’t actually belong to you!This means you have no control over what happens in the future…you know…if Mark Zuckerberg decided to shut up shop or move people to another unknown platform!So, if you […]
“Should I or should I not schedule my social media content?” is one of the top questions we get asked here at Paragon Collective. And I completely understand why! My simple answer to this is YES, YOU SHOULD! Batching your content is something that can make your life a hell of a lot easier. Well, because […]
That’s it! I’ve had enough! A few weeks ago, I tossed the word *ENGAGEMENT* in the bin! Warning – rant ahead. Yes, I know – I’ve written about engagement on this blog before, and how incredibly important it is in building a loyal following. Because it is! However, the internet and social media, like anything […]
I’m going to tell you a secret about those people who just seem to have it all figured out. They get a good night of quality sleep every single night. It’s true! People who get enough sleep are successful, focused and happy. Now, I don’t think I’m unsuccessful by any stretch of the imagination, but […]