THE BLOG
A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.
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I’ve lost count of how many times i’ve had this conversation with people. As the founder and face of Paragon Collective, much of my time has been spent explaining to my clients and consults that my services go far beyond just curating a pretty Instagram feed. While other agencies offer what I would call the […]
June 10, 2019
Boy, oh, boy. When I first scheduled this topic over 2 months ago, I knew exactly what I was going to talk about. However, with IG’s most recent changes to their stories function, it’s thrown me off a little! Over the past week, I’ve been busily researching the most up-do-date information for you all. Please […]
June 3, 2019
Let’s dive straight in with some questions. Tell me – Do you believe you need to be posting more than once daily on your social media accounts? Are you posting content that you’re not very proud of, just for the sake of having a presence on social media? Is your content, that’s perhaps not of […]
May 27, 2019
As a founder of a boutique online marketing agency myself, I will be the first to tell you that knowing your social media target audience plays an integral role in your content marketing efforts and for long-term success. By analysing your insights across all social media platforms, such as Facebook and Instagram, you will give yourself […]
May 20, 2019
Most of my posts have been jam-packed, but for today’s topic, I’m going to keep it short, sharp and sweet. If you’re like most small business owners or social media managers, you’ve recognised that you want your valuable content to show up in the feed for as many people as possible. But how do you […]
May 12, 2019
So, I bet you’re wondering just how often should you post on social media in 2019? Well, it’s one of life’s great wonders! As a social media manager or small business owner, you should be focused on achieving the best result from each and every social media post you schedule. But there has to be […]
April 29, 2019
I would be actually be a millionaire if I got $1.00 every time someone asked me to explain the dreaded Facebook and Instagram algorithm. A girl can only dream right?! To be completely honest with you, I don’t pay much attention to it. It’s constantly changing, evolving, and nearly impossible to keep up with. However, […]
April 22, 2019
I’ll start things off by saying that EVERY. SINGLE. BUSINESS. needs a presence on social media, no excuses. Social media gives us the opportunity to connect with our audience through screens and it can be used as a very powerful marketing tool for all types of businesses, big or small. As a biz owner yourself, […]
April 13, 2019
What’s a #hashtag? Put simply, Instagram hashtags are ‘tags’ or ‘labels’ that categorise your content. By doing so, it helps users discover content when they search for a particular topic of interest. For example, with my business (Paragon Collective), I might post a picture of my home office with hashtags #cairnssmallbusiness, #deskinspo, and #girlbossesau. By using specific hashtags relevant […]
April 6, 2019
How many times do you open a social media app, stare at a blank screen, close it again 10 seconds later? Yeah. Me too. Look, I’m not going to sugar coat it, writing captions and copy can be #hardwork! Especially within the online space, where you start to feel compelled to show up every damn day […]
