THE BLOG

A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.

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We hear it time and time again. “I don’t need a website. I’m booked out without one!” “We’re already so busy. We don’t need to be on social media.” “I’ll be in touch when things get quiet!” Hard truth bomb for you… that’s not really how marketing works! Which is why we’re here to tell […]

Why You Should Still Invest In Marketing Even When You’re ‘Booked Out’

March 11, 2022

  Paragon Collective is exactly as our name suggests, a collection of creatives supporting clients to be their best through simple, elegant and effective digital solutions. Founded in 2018 we have quickly become the go-to biz in Cairns for all things Social Media & Digital Marketing. We found the more we supported and elevated our clients, the more […]

October 19, 2021

Cairns Business Excellence Awards Submission: About Paragon Collective

If there’s any type of social media buzz on the World Wide Web right now, then it’s probably about Instagram Reels, otherwise known as TikTok’s newest video rival. They a REEL-y hot right now! The reason there’s such a high comparison between the two is because of the glaringly obvious similarity on their primary offering […]

HOW TO USE INSTAGRAM REELS FOR BUSINESS

October 2, 2020

Has your business closed or been highly impacted by COVID-19? You may be eligible to apply for $10,000 to assist you. The QLD Government opened up applications for Round 2 of the Small Business COVID-19 Adaption Grant on Wednesday 1 July, and although new applications are no longer being accepted for SEQ businesses, they are still accepting applications for […]

September 2, 2020

HOW TO APPLY FOR $10,000 TO HELP YOUR BUSINESS THRIVE THROUGH COVID-19

Are you in #strugglestreet when it comes to forward planning your social media content? Do you want to get organised and avoid the dreaded creativity struggle? Well, we’ve done the hard work and created a FREE Social Planner Pack available for download, including a 7-Day Schedule Planner and a 30-Day Content Planner. Get your hands on […]

HOW TO CREATE A SOCIAL MEDIA CONTENT CALENDAR

June 29, 2020

Any Pinterest fans out there? Then, you’d know how much of a game-changer it is for business. It’s honestly one of the best tools you can use if you’re serious about driving traffic back to your website. It’s funny because I’m not actually active on the platform just yet. I’ve only just realised how powerful it truly […]

March 1, 2020

HOW TO USE THE NEW PLANOLY PINTEREST UPLOADER FEATURE

Tune in! This feature is solid gold! I can hear a few of you asking “What exactly is an IG shop, how will it help me to grow my business, and how can I set one up?”. Well, basically, an IG shop allows you to integrate your entire product catalog with your IG profile. This […]

HOW TO SET UP THE INSTAGRAM SHOPPING FEATURE

February 3, 2020

Between biz life, parental duties, extra-curricular activities, appointments, and ever-growing to-do lists, many of us feel constantly rushed and overwhelmed. It’s no wonder why we’re all trying to get on the mindfulness bandwagon! Yes, smartphones tend to make our busy lives even busier, but they can also be used as a simplifying tool. I believe […]

December 17, 2019

HOW TO BECOME MORE PRODUCTIVE AND ORGANISED WITH APPS

Though you may “have” an IG or FB page, it is essentially rented space. Sorry to burst your bubble, but your handles don’t actually belong to you!This means you have no control over what happens in the future…you know…if Mark Zuckerberg decided to shut up shop or move people to another unknown platform!So, if you […]

HOW TO GROW YOUR EMAIL LIST USING A LEAD MAGNET

October 7, 2019

“Should I or should I not schedule my social media content?” is one of the top questions we get asked here at Paragon Collective. And I completely understand why! My simple answer to this is YES, YOU SHOULD! Batching your content is something that can make your life a hell of a lot easier. Well, because […]

September 23, 2019

HOW TO BATCH YOUR SOCIAL MEDIA CONTENT