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A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.

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Are you in #strugglestreet when it comes to forward planning your social media content? Do you want to get organised and avoid the dreaded creativity struggle? Well, we’ve done the hard work and created a FREE Social Planner Pack available for download, including a 7-Day Schedule Planner and a 30-Day Content Planner. Get your hands on […]

HOW TO CREATE A SOCIAL MEDIA CONTENT CALENDAR

June 29, 2020

As we all know, social media is a 24/7 thing. And as a social media manager, I’m often expected to be online every day, all day. Yes, it’s quite often I feel the immediate need to respond to any DMs that pop up on my phone, which means most of my days (and nights) I’m glued […]

April 27, 2020

HOW TO KONMARI YOUR INSTAGRAM FEED

Tune in! This feature is solid gold! I can hear a few of you asking “What exactly is an IG shop, how will it help me to grow my business, and how can I set one up?”. Well, basically, an IG shop allows you to integrate your entire product catalog with your IG profile. This […]

HOW TO SET UP THE INSTAGRAM SHOPPING FEATURE

February 3, 2020

It’s time to end some of the confusion between successful social media and social media that is a waste of time. A number of ‘interesting’ social media managers have been come onto my radar of late. I use the term ‘interesting’ because I’m talking about those social media managers that are offering up their services […]

December 3, 2019

HOW TO IDENTIFY A GOOD SOCIAL MEDIA MANAGER FROM A BAD ONE

That’s it! I’ve had enough! A few weeks ago, I tossed the word *ENGAGEMENT* in the bin! Warning – rant ahead. Yes, I know – I’ve written about engagement on this blog before, and how incredibly important it is in building a loyal following. Because it is! However, the internet and social media, like anything […]

WHY I’M DONE WITH THE WORD ENGAGEMENT

August 26, 2019

I’ve lost count of how many times i’ve had this conversation with people. As the founder and face of Paragon Collective, much of my time has been spent explaining to my clients and consults that my services go far beyond just curating a pretty Instagram feed. While other agencies offer what I would call the […]

June 10, 2019

THE IMPORTANCE OF STRATEGY AND KNOWING YOUR BRAND

Boy, oh, boy. When I first scheduled this topic over 2 months ago, I knew exactly what I was going to talk about. However, with IG’s most recent changes to their stories function, it’s thrown me off a little! Over the past week, I’ve been busily researching the most up-do-date information for you all. Please […]

HOW TO UTILISE INSTAGRAM HIGHLIGHTS AND STORIES

June 3, 2019

Let’s dive straight in with some questions. Tell me – Do you believe you need to be posting more than once daily on your social media accounts? Are you posting content that you’re not very proud of, just for the sake of having a presence on social media? Is your content, that’s perhaps not of […]

May 27, 2019

QUALITY OVER QUANTITY

As a founder of a boutique online marketing agency myself, I will be the first to tell you that knowing your social media target audience plays an integral role in your content marketing efforts and for long-term success. By analysing your insights across all social media platforms, such as Facebook and Instagram, you will give yourself […]

KNOWING YOUR AUDIENCE

May 20, 2019

Most of my posts have been jam-packed, but for today’s topic, I’m going to keep it short, sharp and sweet. If you’re like most small business owners or social media managers, you’ve recognised that you want your valuable content to show up in the feed for as many people as possible. But how do you […]

May 12, 2019

REACH VS IMPRESSIONS