THE BLOG
A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.
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We’re going back to basics today because we want to talk about something that’s pretty important to grasp if you want to be successful when using social media for your business. Whilst content is king and video is the way of the future, all of this can’t exist without the content pillars.
August 12, 2022
Are you in #strugglestreet when it comes to forward planning your social media content? Do you want to get organised and avoid the dreaded creativity struggle? Well, we’ve done the hard work and created a FREE Social Planner Pack available for download, including a 7-Day Schedule Planner and a 30-Day Content Planner. Get your hands on […]
June 29, 2020
As we all know, social media is a 24/7 thing. And as a social media manager, I’m often expected to be online every day, all day. Yes, it’s quite often I feel the immediate need to respond to any DMs that pop up on my phone, which means most of my days (and nights) I’m glued […]
April 27, 2020
Tune in! This feature is solid gold! I can hear a few of you asking “What exactly is an IG shop, how will it help me to grow my business, and how can I set one up?”. Well, basically, an IG shop allows you to integrate your entire product catalog with your IG profile. This […]
February 3, 2020
It’s time to end some of the confusion between successful social media and social media that is a waste of time. A number of ‘interesting’ social media managers have been come onto my radar of late. I use the term ‘interesting’ because I’m talking about those social media managers that are offering up their services […]
December 3, 2019
That’s it! I’ve had enough! A few weeks ago, I tossed the word *ENGAGEMENT* in the bin! Warning – rant ahead. Yes, I know – I’ve written about engagement on this blog before, and how incredibly important it is in building a loyal following. Because it is! However, the internet and social media, like anything […]
August 26, 2019
I’ve lost count of how many times i’ve had this conversation with people. As the founder and face of Paragon Collective, much of my time has been spent explaining to my clients and consults that my services go far beyond just curating a pretty Instagram feed. While other agencies offer what I would call the […]
June 10, 2019
Boy, oh, boy. When I first scheduled this topic over 2 months ago, I knew exactly what I was going to talk about. However, with IG’s most recent changes to their stories function, it’s thrown me off a little! Over the past week, I’ve been busily researching the most up-do-date information for you all. Please […]
June 3, 2019
Let’s dive straight in with some questions. Tell me – Do you believe you need to be posting more than once daily on your social media accounts? Are you posting content that you’re not very proud of, just for the sake of having a presence on social media? Is your content, that’s perhaps not of […]
May 27, 2019
As a founder of a boutique online marketing agency myself, I will be the first to tell you that knowing your social media target audience plays an integral role in your content marketing efforts and for long-term success. By analysing your insights across all social media platforms, such as Facebook and Instagram, you will give yourself […]
