by PARAGON COLLECTIVE
Boy, oh, boy. When I first scheduled this topic over 2 months ago, I knew exactly what I was going to talk about. However, with IG’s most recent changes to their stories function, it’s thrown me off a little! Over the past week, I’ve been busily researching the most up-do-date information for you all. Please bear in mind that the material I provide for you today could easily change tomorrow. This simply serves as a good reminder to ALWAYS be doing your research, no matter how well you think you know social media!
As you may already know, IG stories can be incredibly entertaining, especially with their Snapchat-esque filters that have the ability to turn you into a cute rabbit or even give you a full face of makeup (best feature ever for this biz-mumma over here!). If we put the novelty aside, stories absolutely need to be a part of your social media strategy. Why? Because they allow your audience to get to know you and your business on a more personal and authentic level. They’re also great for growing your engagement, building brand awareness, driving traffic to your website, and even making sales! Seriously though, if you aren’t showing up on Stories at all, you may be missing out on reaching your target audience altogether. If you’re someone who is currently not using this built-in feature, you need to start doing so STAT!
Here’s a few ways to best utilise IG stories:
If all else fails and you truly are too scared to show your face in its raw form, try choosing from IG’s large range of filters. I personally like turning myself into a doggo. Using filters calm my nerves and provides me with the opportunity to portray a message without allowing self-doubt to crawl in.
Now, IG highlights are less than a year old, but they’ve already made a huge impact for businesses. This feature lets you combine multiple IG stories into long-term content that your audience can discover at their leisurely convenience. How cool is that?! Better yet, highlights can be sorted into on-brand and easy to find categories. For example, current highlights on @paragoncollectiveau include my services, words/quotes, about/BTS, free resources, and reviews. The pretty icons were created using online graphic design tool, Canva (www.canva.com).
Similar to my tips above, here’s some more specific and creative ways to best utilise IG highlights:
So that’s it from me! I highly encourage you to use IG Stories and highlights for your business. With millions of people on the platform daily, it’s a no-brainer to include these features in your social media strategy. Let me know if you have any questions by getting in touch.