by PARAGON COLLECTIVE
Let’s dive straight in with some questions. Tell me –
When using Instagram and Facebook to scale your business, it’s essential to gather an audience that is engaged and loyal to your brand. But how can you ensure engagement is fostered with your content and, in turn, help you to grow as a business using social media? Two simple words – quality content.
The point of asking the above questions is to highlight that when it comes to social media posts, quality beats quantity EVERY. SINGLE. TIME. Yes, it’s super easy to get caught up in the hype of social media and lose sight of what really matters to you and your business. But I’ve been there done that and learnt from my mistakes. It wasn’t a fun ride, but what I ended up with was a world of knowledge and insight into what NOT to do and what works best when it comes to social media management.
Today, I see so many small business owners that post just for the sake of posting, rather than posting with purpose. From today onwards, promise me that each piece of content you produce for social media should have a clear purpose, be authentic and provide value. Why? Because quality content:
Sounds pretty magical right? Well sorry to burst your bubble but creating quality content is actually the complete opposite of that! It takes time, effort, and multiple resources to pull off. But don’t be discouraged. Here are few tips on how you can super-charge your content strategy:
If you’re still a bit confused about how to move the content goalposts, feel free to contact me about my social media and creative production services. I’m ready to help tell your story and deliver your business to a wider audience then you ever thought possible.