READ THE LATEST
Tune in! This feature is solid gold! I can hear a few of you asking “What exactly is an IG shop, how will it help me to grow my business, and how can I set one up?”. Well, basically, an IG shop allows you to integrate your entire product catalog with your IG profile. This […]
February 3, 2020
Not long ago my PA, Ally, sent me a link to an Enneagram Personality Test. I hesitated for a moment (because, priorities), but decided to pursue it because I love psychology and was intrigued to see if the internet could solidify my belief that I have a split personality. Basically, the Enneagram is a system […]
December 31, 2019
Between biz life, parental duties, extra-curricular activities, appointments, and ever-growing to-do lists, many of us feel constantly rushed and overwhelmed. It’s no wonder why we’re all trying to get on the mindfulness bandwagon! Yes, smartphones tend to make our busy lives even busier, but they can also be used as a simplifying tool. I believe […]
December 17, 2019
It’s time to end some of the confusion between successful social media and social media that is a waste of time. A number of ‘interesting’ social media managers have been come onto my radar of late. I use the term ‘interesting’ because I’m talking about those social media managers that are offering up their services […]
December 3, 2019
Do you think someone viewing your content on different platforms would know that it all came from the same brand? It is so important to develop an authentic brand tone of voice because brands with strong, consistent voices are able to stand out from their competitors and connect with potential clients. Your brand’s voice is […]
November 19, 2019
So, you’ve recently decided that you want to implement Influencer Marketing into your social media strategy. What an epic idea! Go you! For those who don’t understand the concept, Influencer Marketing is basically a form of marketing that focuses more on an individual and the influence their opinion has over others, rather than the potential […]
November 4, 2019
Are you struggling to connect with your target audience via social media? If you are like most business owners or entrepreneurs, locating your ideal customer online is often a large challenge. In fact, “How do I know where to look for my ideal customer on social media?” is a question I get asked all the […]
October 21, 2019
Though you may “have” an IG or FB page, it is essentially rented space. Sorry to burst your bubble, but your handles don’t actually belong to you!This means you have no control over what happens in the future…you know…if Mark Zuckerberg decided to shut up shop or move people to another unknown platform!So, if you […]
October 7, 2019
“Should I or should I not schedule my social media content?” is one of the top questions we get asked here at Paragon Collective. And I completely understand why! My simple answer to this is YES, YOU SHOULD! Batching your content is something that can make your life a hell of a lot easier. Well, because […]
September 23, 2019
Networking. We hear it over and over as the best way to get ahead in business. And I totally agree! Networking is about tapping into connections you have to help you get a job, land a client or score a big project you’ve had your eye on for a while. Maybe you have a phobia […]
