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  Paragon Collective is exactly as our name suggests, a collection of creatives supporting clients to be their best through simple, elegant and effective digital solutions. Founded in 2018 we have quickly become the go-to biz in Cairns for all things Social Media & Digital Marketing. We found the more we supported and elevated our clients, the more […]

Cairns Business Excellence Awards Submission: About Paragon Collective

October 19, 2021

If there’s any type of social media buzz on the World Wide Web right now, then it’s probably about Instagram Reels, otherwise known as TikTok’s newest video rival. They a REEL-y hot right now! The reason there’s such a high comparison between the two is because of the glaringly obvious similarity on their primary offering […]

October 2, 2020

HOW TO USE INSTAGRAM REELS FOR BUSINESS

Has your business closed or been highly impacted by COVID-19? You may be eligible to apply for $10,000 to assist you. The QLD Government opened up applications for Round 2 of the Small Business COVID-19 Adaption Grant on Wednesday 1 July, and although new applications are no longer being accepted for SEQ businesses, they are still accepting applications for […]

HOW TO APPLY FOR $10,000 TO HELP YOUR BUSINESS THRIVE THROUGH COVID-19

September 2, 2020

The first of each month is a funny time. It’s when we feel it’s easier to make a difference and commit to something we want to do, change or improve, even though we can do that ANY time of the year. Not long ago I touched on the importance of reflecting on what you’ve learned […]

August 4, 2020

HOW TO MAKE A DIFFERENCE AND COMMIT TO SOMETHING YOU WANT TO DO, CHANGE, OR IMPROVE

Are you in #strugglestreet when it comes to forward planning your social media content? Do you want to get organised and avoid the dreaded creativity struggle? Well, we’ve done the hard work and created a FREE Social Planner Pack available for download, including a 7-Day Schedule Planner and a 30-Day Content Planner. Get your hands on […]

HOW TO CREATE A SOCIAL MEDIA CONTENT CALENDAR

June 29, 2020

At the start of 2020, I decided I was going to swap the word “resolution” with “intention”. Due to the current COVID-19 crisis, I’ve decided to carry this decision through to the new financial year and I’d love for you to join me! The definition of an intention has a small, but obvious difference compared […]

June 1, 2020

HOW TO SET YOUR INTENTIONS FOR THE NEW FINANCIAL YEAR

As we all know, social media is a 24/7 thing. And as a social media manager, I’m often expected to be online every day, all day. Yes, it’s quite often I feel the immediate need to respond to any DMs that pop up on my phone, which means most of my days (and nights) I’m glued […]

HOW TO KONMARI YOUR INSTAGRAM FEED

April 27, 2020

When it comes to successful digital marketing, posting to social media alone, won’t cut it. Yep! I said it. Creating a lead generation funnel (LGF) is where it’s at. But unfortunately, this is something that is very often overlooked by business owners. A proper LGF will help you to streamline your entire conversion process – […]

March 30, 2020

HOW TO UNDERSTAND HOW LEAD GENERATION FUNNELS WORK

Any Pinterest fans out there? Then, you’d know how much of a game-changer it is for business. It’s honestly one of the best tools you can use if you’re serious about driving traffic back to your website. It’s funny because I’m not actually active on the platform just yet. I’ve only just realised how powerful it truly […]

HOW TO USE THE NEW PLANOLY PINTEREST UPLOADER FEATURE

March 1, 2020

Tune in! This feature is solid gold! I can hear a few of you asking “What exactly is an IG shop, how will it help me to grow my business, and how can I set one up?”. Well, basically, an IG shop allows you to integrate your entire product catalog with your IG profile. This […]

February 3, 2020

HOW TO SET UP THE INSTAGRAM SHOPPING FEATURE