by PARAGON COLLECTIVE
So, you’ve recently decided that you want to implement Influencer Marketing into your social media strategy. What an epic idea! Go you!
For those who don’t understand the concept, Influencer Marketing is basically a form of marketing that focuses more on an individual and the influence their opinion has over others, rather than the potential customer themselves. The key to successful brand collaborations is a win/win, mutually beneficial exchange of value.
But defining the right influencers for your brand and how to reach them can be challenging. Knowing where the heck to start can be the hardest hump to overcome. Here is a list of questions that will help you to find an influencer that aligns with your brand:
There you go! A few handy questions to get you started. If you have already delved into the world of Influencer Marketing, have you had any success with it? If so, we’d love to hear your insights and experiences – both good and bad! Shoot us an email here and tell us your story.
Did you know that we offer Influencer Outreach? This service includes a customised Influencer Marketing strategy to get your brand out into the world and in front of your potential customers. We create and execute influencer outreach by researching and identifying key individuals fitting for your brand, connecting and engaging with them through social media platforms (we call this ‘professional stalking’), and aligning them when we feel the time is right. Let’s chat?