November 4, 2019


So, you’ve recently decided that you want to implement Influencer Marketing into your social media strategy. What an epic idea! Go you!

For those who don’t understand the concept, Influencer Marketing is basically a form of marketing that focuses more on an individual and the influence their opinion has over others, rather than the potential customer themselves. The key to successful brand collaborations is a win/win, mutually beneficial exchange of value.

But defining the right influencers for your brand and how to reach them can be challenging. Knowing where the heck to start can be the hardest hump to overcome. Here is a list of questions that will help you to find an influencer that aligns with your brand:

  • Have you built a database of influencers you want to work with?
  • What results do you want to achieve? Is it more website visits? Better brand awareness? Or just to create some beautiful content?
  • Are your influencers active on social media? Do they create their own content and have established a connection level of trust with their audience?
  • How do your chosen influencers speak to their audience? Does it align with how you speak to yours?
  • What value exchange can be made and is it fair? Is it a “I’ll scratch your back if you scratch mine” kinda thing. Or are you paying for their service?
  • What is your overarching brand story? Does it resonate with each influencer and their audience?

There you go! A few handy questions to get you started. If you have already delved into the world of Influencer Marketing, have you had any success with it? If so, we’d love to hear your insights and experiences – both good and bad! Shoot us an email here and tell us your story.

Did you know that we offer Influencer Outreach? This service includes a customised Influencer Marketing strategy to get your brand out into the world and in front of your potential customers. We create and execute influencer outreach by researching and identifying key individuals fitting for your brand, connecting and engaging with them through social media platforms (we call this ‘professional stalking’), and aligning them when we feel the time is right. Let’s chat?