by PARAGON COLLECTIVE
What’s a #hashtag?
Put simply, Instagram hashtags are ‘tags’ or ‘labels’ that categorise your content. By doing so, it helps users discover content when they search for a particular topic of interest. For example, with my business (Paragon Collective), I might post a picture of my home office with hashtags #cairnssmallbusiness, #deskinspo, and #girlbossesau. By using specific hashtags relevant to my business, I’ve given users interested in supporting local business the opportunity to find my content. If I’m lucky they might even choose to engage with it!
Why are hashtags so important?
Are there different types of hashtags?
In short, YES! Many social media managers only focus on 2 hashtag categories. However, I want to challenge them and say that they can be broken down into 6!
How many hashtags should I use?
Instagram allows a maximum of 30 per post. The jury’s still out on how many hashtags you should ACTUALLY use, but I recommend using all 30. With that said, the most important thing is to ensure that they all tie in with your overarching message, as well as your industry, brand, community, or location. If you’re active on stories, Instagram does allow you to include hashtags here too, where you can either type up to 10 with the text tool or use the hashtag sticker to add a single hashtag of your choice.
My best piece of advice would be to avoid using hashtags that are irrelevant or popular such as #followforfollow and #likeforlike. They look super spammy and drive people away from your valuable content. I know you’re all smarter than this anyway!
The last thing I will touch on is high-density and low-density hashtags. Wondering what on earth I mean? High density hashtags have over 500k posts already on the platform, meaning you’re up for a bit of competition. On the other end of the scale, low density hashtags have under 500k posts on the platform and have much less competition, meaning you’ll find it easier to rank on top posts. When you’re searching and planning out your hashtag sets, I recommend using a mixture of both.