by PARAGON COLLECTIVE
How many times do you open a social media app, stare at a blank screen, close it again 10 seconds later? Yeah. Me too.
Look, I’m not going to sugar coat it, writing captions and copy can be #hardwork! Especially within the online space, where you start to feel compelled to show up every damn day with something of value.
Just because I do this activity on the daily doesn’t mean I don’t get writers block too! It’s one of those tricky things, where the harder we try to write the perfect post, the chances of it sounding worse escalates!
Don’t get me wrong, I believe everyone can and should write! It’s good for your soul and a great way to get a complexity of thoughts and feelings out of your system and down on paper (or your screen!). I also understand that there’s a lot of pressure to be witty, interesting or ‘sell’, and more often than not, the process ends up feeling forced and falls short of being anything you hoped for. Because of this, I wanted to share a few simple tips in a bid to help you embrace copywriting and captions moving forward.
Points to consider:
Sometimes all it takes for the creative juices to start flowing again is to give your brain a little break. But at the end of the day, busy business owners sometimes fail to have the time or passion left to write something for their social media audiences. And that, is the beauty of outsourcing!