A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.



We’re going back to basics today because we want to talk about something that’s pretty important to grasp if you want to be successful when using social media for your business. Whilst content is king and video is the way of the future, all of this can’t exist without the content pillars.

Social Media Marketing 101: The Content Pillars

August 12, 2022

Sometimes, the way someone behaves when representing their business (or someone else’s) tells you everything you need to know about a person, their values, and if you would or should work with them. STORY TIME!  We recently got to encounter quite a strange scenario. One I was yet to navigate, as a business owner or […]

April 26, 2022


We hear it time and time again. “I don’t need a website. I’m booked out without one!” “We’re already so busy. We don’t need to be on social media.” “I’ll be in touch when things get quiet!” Hard truth bomb for you… that’s not really how marketing works! Which is why we’re here to tell […]

Why You Should Still Invest In Marketing Even When You’re ‘Booked Out’

March 11, 2022

The most frequently asked question we receive through our contact form is “What Other Costs Are Involved For A Custom Showit Website or Template” So, let’s break down Showit’s Pricing options and a few other costs involved with building a website.   Showit Plan With Showit you pay for a subscription however, it includes extras you […]

February 11, 2022

Other Costs For A Showit Website or Template

While spending the last twelve months getting to know the ins and outs, incredible apps and integrations of Showit, we made an interesting discovery! Getting access to Shopify Lite so we could create our ‘buy buttons’ in our new Showit Templates wasn’t as straight forward as we thought it would be! So we decided to […]

How To Use Shopify Lite On Your Showit Website.

February 3, 2022

We LOVE a beautiful website. But, do you know what we love more? A beautiful website that converts scrollers to customers! Here’s ‘6 Must Know Showit SEO Settings’ to help you win clients from the start. First thing’s first. It’s important to have an understanding of what Showit and SEO actually are. For more about […]

February 1, 2022

6 Must Know Showit SEO Settings

We know there are a million reasons you’ll come to adore about Showit, but we wanted to give you “10 reasons we love Showit and you will too!” to break our fav points down for you… Consider us, your website match maker so to speak! I launched my first website for Paragon on WIX back […]

10 Reasons We Love Showit And You Will Too!

January 26, 2022

So, your staff are back to working from home. How do you ensure you’re able to still successfully run your business and make sure your staff are working to the best of their ability? Here are our 5 top tips to get you and your staff through this working from home period!   Designate your […]

January 6, 2022

5 Tips For Working From Home

  Paragon Collective is exactly as our name suggests, a collection of creatives supporting clients to be their best through simple, elegant and effective digital solutions. Founded in 2018 we have quickly become the go-to biz in Cairns for all things Social Media & Digital Marketing. We found the more we supported and elevated our clients, the more […]

Cairns Business Excellence Awards Submission: About Paragon Collective

October 19, 2021

If there’s any type of social media buzz on the World Wide Web right now, then it’s probably about Instagram Reels, otherwise known as TikTok’s newest video rival. They a REEL-y hot right now! The reason there’s such a high comparison between the two is because of the glaringly obvious similarity on their primary offering […]

October 2, 2020