THE BLOG
A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.
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We hear it time and time again. “I don’t need a website. I’m booked out without one!” “We’re already so busy. We don’t need to be on social media.” “I’ll be in touch when things get quiet!” Hard truth bomb for you… that’s not really how marketing works! Which is why we’re here to tell […]
March 11, 2022
Has your business closed or been highly impacted by COVID-19? You may be eligible to apply for $10,000 to assist you. The QLD Government opened up applications for Round 2 of the Small Business COVID-19 Adaption Grant on Wednesday 1 July, and although new applications are no longer being accepted for SEQ businesses, they are still accepting applications for […]
September 2, 2020
As we all know, social media is a 24/7 thing. And as a social media manager, I’m often expected to be online every day, all day. Yes, it’s quite often I feel the immediate need to respond to any DMs that pop up on my phone, which means most of my days (and nights) I’m glued […]
April 27, 2020
Tune in! This feature is solid gold! I can hear a few of you asking “What exactly is an IG shop, how will it help me to grow my business, and how can I set one up?”. Well, basically, an IG shop allows you to integrate your entire product catalog with your IG profile. This […]
February 3, 2020
Are you struggling to connect with your target audience via social media? If you are like most business owners or entrepreneurs, locating your ideal customer online is often a large challenge. In fact, “How do I know where to look for my ideal customer on social media?” is a question I get asked all the […]
October 21, 2019
Though you may “have” an IG or FB page, it is essentially rented space. Sorry to burst your bubble, but your handles don’t actually belong to you!This means you have no control over what happens in the future…you know…if Mark Zuckerberg decided to shut up shop or move people to another unknown platform!So, if you […]
October 7, 2019
“Should I or should I not schedule my social media content?” is one of the top questions we get asked here at Paragon Collective. And I completely understand why! My simple answer to this is YES, YOU SHOULD! Batching your content is something that can make your life a hell of a lot easier. Well, because […]
September 23, 2019
Networking. We hear it over and over as the best way to get ahead in business. And I totally agree! Networking is about tapping into connections you have to help you get a job, land a client or score a big project you’ve had your eye on for a while. Maybe you have a phobia […]
September 9, 2019
I’ve lost count of how many times i’ve had this conversation with people. As the founder and face of Paragon Collective, much of my time has been spent explaining to my clients and consults that my services go far beyond just curating a pretty Instagram feed. While other agencies offer what I would call the […]
