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That’s it! I’ve had enough! A few weeks ago, I tossed the word *ENGAGEMENT* in the bin! Warning – rant ahead. Yes, I know – I’ve written about engagement on this blog before, and how incredibly important it is in building a loyal following. Because it is! However, the internet and social media, like anything […]

WHY I’M DONE WITH THE WORD ENGAGEMENT

August 26, 2019

I’m going to tell you a secret about those people who just seem to have it all figured out. They get a good night of quality sleep every single night. It’s true! People who get enough sleep are successful, focused and happy. Now, I don’t think I’m unsuccessful by any stretch of the imagination, but […]

August 12, 2019

HOW TO SET YOURSELF UP FOR SLEEP AND SUCCESS

I’ve lost count of how many times i’ve had this conversation with people. As the founder and face of Paragon Collective, much of my time has been spent explaining to my clients and consults that my services go far beyond just curating a pretty Instagram feed. While other agencies offer what I would call the […]

THE IMPORTANCE OF STRATEGY AND KNOWING YOUR BRAND

June 10, 2019

Boy, oh, boy. When I first scheduled this topic over 2 months ago, I knew exactly what I was going to talk about. However, with IG’s most recent changes to their stories function, it’s thrown me off a little! Over the past week, I’ve been busily researching the most up-do-date information for you all. Please […]

June 3, 2019

HOW TO UTILISE INSTAGRAM HIGHLIGHTS AND STORIES

Let’s dive straight in with some questions. Tell me – Do you believe you need to be posting more than once daily on your social media accounts? Are you posting content that you’re not very proud of, just for the sake of having a presence on social media? Is your content, that’s perhaps not of […]

QUALITY OVER QUANTITY

May 27, 2019

As a founder of a boutique online marketing agency myself, I will be the first to tell you that knowing your social media target audience plays an integral role in your content marketing efforts and for long-term success. By analysing your insights across all social media platforms, such as Facebook and Instagram, you will give yourself […]

May 20, 2019

KNOWING YOUR AUDIENCE

Most of my posts have been jam-packed, but for today’s topic, I’m going to keep it short, sharp and sweet. If you’re like most small business owners or social media managers, you’ve recognised that you want your valuable content to show up in the feed for as many people as possible. But how do you […]

REACH VS IMPRESSIONS

May 12, 2019

You may not hesitate to pay someone to clean your house or replace your car battery, but when it comes to outsourcing business tasks, the decision can become a lot trickier. Tell me, what’s holding you back right now from outsourcing things in your business that you don’t have time for? Social media management, personal […]

May 6, 2019

KNOWING WHEN TO OUTSOURCE

So, I bet you’re wondering just how often should you post on social media in 2019? Well, it’s one of life’s great wonders! As a social media manager or small business owner, you should be focused on achieving the best result from each and every social media post you schedule. But there has to be […]

HOW OFTEN SHOULD I POST ON SOCIAL MEDIA?

April 29, 2019

I would be actually be a millionaire if I got $1.00 every time someone asked me to explain the dreaded Facebook and Instagram algorithm. A girl can only dream right?! To be completely honest with you, I don’t pay much attention to it. It’s constantly changing, evolving, and nearly impossible to keep up with. However, […]

April 22, 2019

THE IMPORTANCE OF AUTHENTIC ENGAGEMENT