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A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.
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It’s time to end some of the confusion between successful social media and social media that is a waste of time. A number of ‘interesting’ social media managers have been come onto my radar of late. I use the term ‘interesting’ because I’m talking about those social media managers that are offering up their services […]
December 3, 2019
Do you think someone viewing your content on different platforms would know that it all came from the same brand? It is so important to develop an authentic brand tone of voice because brands with strong, consistent voices are able to stand out from their competitors and connect with potential clients. Your brand’s voice is […]
November 19, 2019
So, you’ve recently decided that you want to implement Influencer Marketing into your social media strategy. What an epic idea! Go you! For those who don’t understand the concept, Influencer Marketing is basically a form of marketing that focuses more on an individual and the influence their opinion has over others, rather than the potential […]
November 4, 2019
Are you struggling to connect with your target audience via social media? If you are like most business owners or entrepreneurs, locating your ideal customer online is often a large challenge. In fact, “How do I know where to look for my ideal customer on social media?” is a question I get asked all the […]
October 21, 2019
Though you may “have” an IG or FB page, it is essentially rented space. Sorry to burst your bubble, but your handles don’t actually belong to you!This means you have no control over what happens in the future…you know…if Mark Zuckerberg decided to shut up shop or move people to another unknown platform!So, if you […]
October 7, 2019
“Should I or should I not schedule my social media content?” is one of the top questions we get asked here at Paragon Collective. And I completely understand why! My simple answer to this is YES, YOU SHOULD! Batching your content is something that can make your life a hell of a lot easier. Well, because […]
September 23, 2019
Networking. We hear it over and over as the best way to get ahead in business. And I totally agree! Networking is about tapping into connections you have to help you get a job, land a client or score a big project you’ve had your eye on for a while. Maybe you have a phobia […]
September 9, 2019
That’s it! I’ve had enough! A few weeks ago, I tossed the word *ENGAGEMENT* in the bin! Warning – rant ahead. Yes, I know – I’ve written about engagement on this blog before, and how incredibly important it is in building a loyal following. Because it is! However, the internet and social media, like anything […]
August 26, 2019
I’m going to tell you a secret about those people who just seem to have it all figured out. They get a good night of quality sleep every single night. It’s true! People who get enough sleep are successful, focused and happy. Now, I don’t think I’m unsuccessful by any stretch of the imagination, but […]
August 12, 2019
I’ve lost count of how many times i’ve had this conversation with people. As the founder and face of Paragon Collective, much of my time has been spent explaining to my clients and consults that my services go far beyond just curating a pretty Instagram feed. While other agencies offer what I would call the […]
