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A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.

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We’re going back to basics today because we want to talk about something that’s pretty important to grasp if you want to be successful when using social media for your business. Whilst content is king and video is the way of the future, all of this can’t exist without the content pillars.

Social Media Marketing 101: The Content Pillars

August 12, 2022

Has your business closed or been highly impacted by COVID-19? You may be eligible to apply for $10,000 to assist you. The QLD Government opened up applications for Round 2 of the Small Business COVID-19 Adaption Grant on Wednesday 1 July, and although new applications are no longer being accepted for SEQ businesses, they are still accepting applications for […]

September 2, 2020

HOW TO APPLY FOR $10,000 TO HELP YOUR BUSINESS THRIVE THROUGH COVID-19

At the start of 2020, I decided I was going to swap the word “resolution” with “intention”. Due to the current COVID-19 crisis, I’ve decided to carry this decision through to the new financial year and I’d love for you to join me! The definition of an intention has a small, but obvious difference compared […]

HOW TO SET YOUR INTENTIONS FOR THE NEW FINANCIAL YEAR

June 1, 2020

When it comes to successful digital marketing, posting to social media alone, won’t cut it. Yep! I said it. Creating a lead generation funnel (LGF) is where it’s at. But unfortunately, this is something that is very often overlooked by business owners. A proper LGF will help you to streamline your entire conversion process – […]

March 30, 2020

HOW TO UNDERSTAND HOW LEAD GENERATION FUNNELS WORK

Not long ago my PA, Ally, sent me a link to an Enneagram Personality Test. I hesitated for a moment (because, priorities), but decided to pursue it because I love psychology and was intrigued to see if the internet could solidify my belief that I have a split personality. Basically, the Enneagram is a system […]

HOW TO REDUCE CONFLICT AND FIND COMMON GROUND AMONGST ALL PERSONALITY TYPES

December 31, 2019

It’s time to end some of the confusion between successful social media and social media that is a waste of time. A number of ‘interesting’ social media managers have been come onto my radar of late. I use the term ‘interesting’ because I’m talking about those social media managers that are offering up their services […]

December 3, 2019

HOW TO IDENTIFY A GOOD SOCIAL MEDIA MANAGER FROM A BAD ONE

Do you think someone viewing your content on different platforms would know that it all came from the same brand? It is so important to develop an authentic brand tone of voice because brands with strong, consistent voices are able to stand out from their competitors and connect with potential clients. Your brand’s voice is […]

HOW TO WORK OUT WHO AND WHAT YOUR BRAND SOUNDS LIKE

November 19, 2019

I’m going to tell you a secret about those people who just seem to have it all figured out. They get a good night of quality sleep every single night. It’s true! People who get enough sleep are successful, focused and happy. Now, I don’t think I’m unsuccessful by any stretch of the imagination, but […]

August 12, 2019

HOW TO SET YOURSELF UP FOR SLEEP AND SUCCESS