THE BLOG
A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.
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Paragon Collective is exactly as our name suggests, a collection of creatives supporting clients to be their best through simple, elegant and effective digital solutions. Founded in 2018 we have quickly become the go-to biz in Cairns for all things Social Media & Digital Marketing. We found the more we supported and elevated our clients, the more […]
October 19, 2021
If there’s any type of social media buzz on the World Wide Web right now, then it’s probably about Instagram Reels, otherwise known as TikTok’s newest video rival. They a REEL-y hot right now! The reason there’s such a high comparison between the two is because of the glaringly obvious similarity on their primary offering […]
October 2, 2020
Networking. We hear it over and over as the best way to get ahead in business. And I totally agree! Networking is about tapping into connections you have to help you get a job, land a client or score a big project you’ve had your eye on for a while. Maybe you have a phobia […]
September 9, 2019
That’s it! I’ve had enough! A few weeks ago, I tossed the word *ENGAGEMENT* in the bin! Warning – rant ahead. Yes, I know – I’ve written about engagement on this blog before, and how incredibly important it is in building a loyal following. Because it is! However, the internet and social media, like anything […]
August 26, 2019
Let’s dive straight in with some questions. Tell me – Do you believe you need to be posting more than once daily on your social media accounts? Are you posting content that you’re not very proud of, just for the sake of having a presence on social media? Is your content, that’s perhaps not of […]
May 27, 2019
As a founder of a boutique online marketing agency myself, I will be the first to tell you that knowing your social media target audience plays an integral role in your content marketing efforts and for long-term success. By analysing your insights across all social media platforms, such as Facebook and Instagram, you will give yourself […]
May 20, 2019
You may not hesitate to pay someone to clean your house or replace your car battery, but when it comes to outsourcing business tasks, the decision can become a lot trickier. Tell me, what’s holding you back right now from outsourcing things in your business that you don’t have time for? Social media management, personal […]
May 6, 2019
I would be actually be a millionaire if I got $1.00 every time someone asked me to explain the dreaded Facebook and Instagram algorithm. A girl can only dream right?! To be completely honest with you, I don’t pay much attention to it. It’s constantly changing, evolving, and nearly impossible to keep up with. However, […]
