When it comes to successful digital marketing, posting to social media alone, won’t cut it. Yep! I said it. Creating a lead generation funnel (LGF) is where it’s at. But unfortunately, this is something that is very often overlooked by business owners. A proper LGF will help you to streamline your entire conversion process – […]

What’s a #hashtag? Put simply, Instagram hashtags are ‘tags’ or ‘labels’ that categorise your content. By doing so, it helps users discover content when they search for a particular topic of interest. For example, with my business (Paragon Collective), I might post a picture of my home office with hashtags #cairnssmallbusiness, #deskinspo, and #girlbossesau. By using specific hashtags relevant […]