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When it comes to successful digital marketing, posting to social media alone, won’t cut it. Yep! I said it. Creating a lead generation funnel (LGF) is where it’s at. But unfortunately, this is something that is very often overlooked by business owners. A proper LGF will help you to streamline your entire conversion process – […]
Though you may “have” an IG or FB page, it is essentially rented space. Sorry to burst your bubble, but your handles don’t actually belong to you!This means you have no control over what happens in the future…you know…if Mark Zuckerberg decided to shut up shop or move people to another unknown platform!So, if you […]
What’s a #hashtag? Put simply, Instagram hashtags are ‘tags’ or ‘labels’ that categorise your content. By doing so, it helps users discover content when they search for a particular topic of interest. For example, with my business (Paragon Collective), I might post a picture of my home office with hashtags #cairnssmallbusiness, #deskinspo, and #girlbossesau. By using specific hashtags relevant […]
How many times do you open a social media app, stare at a blank screen, close it again 10 seconds later? Yeah. Me too. Look, I’m not going to sugar coat it, writing captions and copy can be #hardwork! Especially within the online space, where you start to feel compelled to show up every damn day […]