A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.
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At the start of 2020, I decided I was going to swap the word “resolution” with “intention”. Due to the current COVID-19 crisis, I’ve decided to carry this decision through to the new financial year and I’d love for you to join me! The definition of an intention has a small, but obvious difference compared […]
Do you think someone viewing your content on different platforms would know that it all came from the same brand? It is so important to develop an authentic brand tone of voice because brands with strong, consistent voices are able to stand out from their competitors and connect with potential clients. Your brand’s voice is […]
So, you’ve recently decided that you want to implement Influencer Marketing into your social media strategy. What an epic idea! Go you! For those who don’t understand the concept, Influencer Marketing is basically a form of marketing that focuses more on an individual and the influence their opinion has over others, rather than the potential […]
“Should I or should I not schedule my social media content?” is one of the top questions we get asked here at Paragon Collective. And I completely understand why! My simple answer to this is YES, YOU SHOULD! Batching your content is something that can make your life a hell of a lot easier. Well, because […]
I’ve lost count of how many times i’ve had this conversation with people. As the founder and face of Paragon Collective, much of my time has been spent explaining to my clients and consults that my services go far beyond just curating a pretty Instagram feed. While other agencies offer what I would call the […]