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I’ll start things off by saying that EVERY. SINGLE. BUSINESS. needs a presence on social media, no excuses. Social media gives us the opportunity to connect with our audience through screens and it can be used as a very powerful marketing tool for all types of businesses, big or small. As a biz owner yourself, […]
April 13, 2019
What’s a #hashtag? Put simply, Instagram hashtags are ‘tags’ or ‘labels’ that categorise your content. By doing so, it helps users discover content when they search for a particular topic of interest. For example, with my business (Paragon Collective), I might post a picture of my home office with hashtags #cairnssmallbusiness, #deskinspo, and #girlbossesau. By using specific hashtags relevant […]
April 6, 2019
How many times do you open a social media app, stare at a blank screen, close it again 10 seconds later? Yeah. Me too. Look, I’m not going to sugar coat it, writing captions and copy can be #hardwork! Especially within the online space, where you start to feel compelled to show up every damn day […]
