THE BLOG

A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.

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  Paragon Collective is exactly as our name suggests, a collection of creatives supporting clients to be their best through simple, elegant and effective digital solutions. Founded in 2018 we have quickly become the go-to biz in Cairns for all things Social Media & Digital Marketing. We found the more we supported and elevated our clients, the more […]

Cairns Business Excellence Awards Submission: About Paragon Collective

October 19, 2021

If there’s any type of social media buzz on the World Wide Web right now, then it’s probably about Instagram Reels, otherwise known as TikTok’s newest video rival. They a REEL-y hot right now! The reason there’s such a high comparison between the two is because of the glaringly obvious similarity on their primary offering […]

October 2, 2020

HOW TO USE INSTAGRAM REELS FOR BUSINESS

Most of my posts have been jam-packed, but for today’s topic, I’m going to keep it short, sharp and sweet. If you’re like most small business owners or social media managers, you’ve recognised that you want your valuable content to show up in the feed for as many people as possible. But how do you […]

REACH VS IMPRESSIONS

May 12, 2019