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A place to share all things social media, marketing, small business, outsourcing, organisation tips & more.

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  Paragon Collective is exactly as our name suggests, a collection of creatives supporting clients to be their best through simple, elegant and effective digital solutions. Founded in 2018 we have quickly become the go-to biz in Cairns for all things Social Media & Digital Marketing. We found the more we supported and elevated our clients, the more […]

Cairns Business Excellence Awards Submission: About Paragon Collective

October 19, 2021

If there’s any type of social media buzz on the World Wide Web right now, then it’s probably about Instagram Reels, otherwise known as TikTok’s newest video rival. They a REEL-y hot right now! The reason there’s such a high comparison between the two is because of the glaringly obvious similarity on their primary offering […]

October 2, 2020

HOW TO USE INSTAGRAM REELS FOR BUSINESS

So, you’ve recently decided that you want to implement Influencer Marketing into your social media strategy. What an epic idea! Go you! For those who don’t understand the concept, Influencer Marketing is basically a form of marketing that focuses more on an individual and the influence their opinion has over others, rather than the potential […]

HOW TO FIND AN INFLUENCER THAT ALIGNS WITH YOUR BRAND

November 4, 2019