As a founder of a boutique online marketing agency myself, I will be the first to tell you that knowing your social media target audience plays an integral role in your content marketing efforts and for long-term success. By analysing your insights across all social media platforms, such as Facebook and Instagram, you will give yourself the opportunity to create a fool-proof way of making an impactful content strategy that will eventually allow you to achieve your overall business objectives; and who wouldn’t want that?

When you have intentional presence on social media, your customers and potential clients are provided with a chance to discover you and what you have to offer. This in turn builds on the authenticity and credibility of your brand within the online space. Therefore, it’s integral that when you’re planning your social feed, it’s done through the golden eyes of your target audience. Ask yourself:

• What do they want to see and hear?
• What do they not want to see and hear?
• Are you providing valuable content?
• Is your content relevant to their needs and wants?
• Do they prefer to see video, images or infographics?

Once you’ve determined the above, it’s time to get those creative juices flowing!

Due to the rapidly-evolving nature of Facebook and Instagram, forward planning, reflection and re-planning can really help you to stay on track with your social media efforts, ensuring not one minute of your time is wasted. You see, there’s absolutely no quick fix or secret recipe to authentic growth. It takes commitment, determination, time, research/strategy, patience, consistency and constant fine-tuning.

Yes, social platforms are constantly changing, and there is a high expectation to ‘keep up’ to ensure your online efforts are well-spent. However, it you’re serious enough about the longevity and authenticity of your business, you will be comfortable with reflecting on your daily activity and efforts to see what’s working for your audience, and what’s not.

When it comes to REAL social media growth, make time to focus on building an authentic and highly engaged community who genuinely care about your business and what you have to offer. Over time you may become frustrated with slow growth and be tempted to use bots or buy followers; but you’ll find that this pathway will only compromise your reputation you’ve worked so incredibly hard for.

In order to build a valuable following that converts followers into paying customers, patience is key! However, if you’re someone who doesn’t have the time or desire to learn how to use social media for your business, Paragon Collective is here to help! If you want to know more, shoot me a message via our contact page!